Tag Archives: Client experience

Marketing: From era of study to era of active observation

The marketing strategies of companies are still based on market research done by themself or that they command . These studies, all equally relevant they have always some bias:– The statistics which is only a probabilistic view of things,– The … Continue reading

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Augmented reality or just the real reality ?

The concept of augmented reality has begun to appear in our daily lives, especially with the mobile telephone. The principle aim is to add some elements of reality that were previously unseen within our vision: a vision embedded in real … Continue reading

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Should we remove the screens of smartphones ?

The fast arrival of the concept of “Everything with my Smartphone”, transforms the phone into an indispensable tool that will never leave our possession. Loss will be under pain of not being able to do anything. It will bring all … Continue reading

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